The internet has been buzzing with the announcement trailer for Dead Island. Most of the reactions to the video are not necessarily about the game, but about the content of the video. The trailer shows the events leading up to the death of a family living on an island resort taken over by zombies. Many see the use of a young girl as the focus of the video as unnecessary and used as a cheap shot to get emotion out of the audience. Whether or not you feel this way, it is hard to deny the impact that the video has made already.
WIRED post on the trailer from a dad's perspective: http://www.wired.com/geekdad/2011/02/does-dead-island-promise-more-than-it-can-deliver/
See the trailer here: